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Shark mislabeling threatens biodiversity
Bornatowski, H.; Braga, R.R.; Vitule, J.R.S. (2013). Shark mislabeling threatens biodiversity. Science (Wash.) 340(6135): 923. http://dx.doi.org/10.1126/science.340.6135.923-a
In: Science (Washington). American Association for the Advancement of Science: New York, N.Y. ISSN 0036-8075; e-ISSN 1095-9203, more
Peer reviewed article  

Available in  Authors 

Keywords
    Biodiversity
    Conservation
    Identification
    Sharks
    Taxa > Species
    Techniques > Marketing techniques > Sales promotion > Recording > Labelling
    Marine/Coastal

Authors  Top 
  • Bornatowski, H.
  • Braga, R.R.
  • Vitule, J.R.S.

Abstract
    As commercial fisheries struggle to apply regulatory and legal mechanisms that depend on reliable species-specific data, the shark industry faces an even greater obstacle to transparency: Sellers change product names to overcome consumer resistance. For instance, South Africa sells shark meat (shortfin mako shark) mislabeled as “ocean fillets” or “skomoro” and in doing so threatens a vulnerable species. Conversely, the European Union requires listing the species name on shark products to avoid fraud and to help conserve certain species.

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